Overview: Rivershore Wealth Planning is a newly formed wealth management firm with some pretty amazing dreams. This project included landing on a name, and “Rivershore” was chosen for its meaningful ties to the Bible verse Jeremiah 17:8, “They are like trees planted along a riverbank, with roots that reach deep into the water. Such trees are not bothered by the heat or worried by long months of drought. Their leaves stay green, and they never stop producing fruit.”

The three trees along the riverbank resemble the local scenery and illustrate the concept of health and stability. The rough hand-drawn illustrative style is approachable, informal, but sturdy and competent.

CLIENT: Rivershore Wealth Planning

PROJECT: Logo Design